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The web site has the following in the web site, "The independent Aga Rayburn cooker resource." We noticed that the web site also stated " To enter the main site please click here." It also said " The most popular part of this site is the Aga forum. Where Aga cooker owners, those that are looking to own an Aga, independent Aga engineers and chefs exchange ideas and information. If you have a question or are experiencing problems with your Aga then the forum is the place for you. Take a look, register, join in and have fun. Other areas that might be of interest are our blog." The header had aga as the highest ranking optimized keyword. This keyword is followed by aga cookers, aga rayburn, and aga-rayburn which isn't as urgent as aga. The other words agacentral.com uses is reconditioned agas. second hand agas is included and might not be understood by web crawlers.